HIVE SMART HOME
At Waste, as part of the wider work with Centrica, we helped Hive - the UK’s leading smart home provider - enable people to understand the magic of the smart home.
Beginning with an extensive audit of their website, we went on to create a range of interactive, engaging and useful digital tools to educate, excite and drive sales.
Bringing Smart Technology to life
The idea was to make Hive smart products feel accessible and relevant and drive purchase intent beyond consideration.
From a flagship immersive 360° video experience that brings each product to life, to a savings calculator that highlights how much you can shave off your energy bill, we educated potential customers about all things smart.
Half the magic of Hive is how you bring it all together to work for you and your lifestyle. We needed to demonstrate how it could work for different individuals, with different needs.
So we created a 360 interactive web experience, showing everyday uses of Hive products in action. Simple interaction allowed users to move through a real home at their own speed, learning about Hive and finding out how it could work for them.
MONEY SAVING CALULATOR
We also created several other tools to nudge users closer towards purchase of Hive's range of Smart products.
One was a a Money Saving Calculator, that asked some simple questions about the users' location, accommodation and typical energy habits, and predicted how much money they could expect to save over time.
Another acknowledged it could be bewildering being confronted by so many products asa a first time customer - and that people have differing needs and priorities. Through a simple interface, it asked a series of simple questions and prompted them to indicate whether security, saving, peace of mind or ease of use came first - before introducing them to different Hive bundles of products.