BARCLAYS
I'm personally useless with finance, but I spent six months at StartJG leading the creative on the agency's biggest account, Barclays. They figured, if I could make sense of it for myself, I could make sense of it for everyone.
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My role was to develop the creative expression for large products and projects, oversee idea generation and execution for individual campaigns, and ensure brand consistency, messaging and communication.
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I worked on a range of customer and internal facing projects, both global and local - and the omni-channel output across each. Everything from huddle packs and leaflets, to trying to tackle a new global strap line that encapsulated all the social and community initiatives (Digital Eagles, Life Skills) stemming from the bank. Much of the internal work remains confidential.
325 STORIES
A lovely campaign by the lead creative team of Chesca Ruta and Bianca Pal, showing how the values within Barclays - Respect, Integrity, Service, Excellence, Stewardship - haven't changed in its 365 year history, through stories of its staff and customers.
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Barclays Pingit - National Lottery
Other highlights include work around the sponsorship of Pride in London (relevant to Barclays' commitment to diversity and inclusion); the work celebrating Barclays 325 anniversary and the values, yesterday and today, that have run through the company and its employees; announcing the ability to buy your lottery ticket with Pingit; and the creative around Barclays' direct investment platform which I sadly can't show here.
Barclay's Pride
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